Back to News
WM 2026August 29, 2026

How British adults are willing to donate to...

A YouGov survey shows that British adults' willingness to donate to Refuge UK will be influenced by the upcoming World Cup.

How British adults' willingness to donate for

According to News.

Background

The YouGov survey shows that younger Brits in particular, particularly men, are willing to donate to Refuge UK during the 2026 World Cup. These insights could be important for strategic planning of fundraising activities during the tournament to maximize fan engagement.

Why this is important

The upcoming 2026 FIFA World Cup not only impacts football, but also social issues such as supporting charities. The increase in willingness to donate to Refuge UK shows that major sporting events can raise awareness of important social issues. This could lead to sustainable support for women and children affected by domestic violence.

Key findings

  • How British adults' willingness to donate to...
  • A YouGov survey shows that British adults' willingness to donate to Refuge UK will be influenced by the upcoming World Cup.
  • How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup - YouGov.
The British charity Refuge UK, which works to protect women and children from domestic violence, has seen an increase in donations in recent weeks. One reason for this could be the upcoming 2026 FIFA World Cup, which will be held in the USA, Mexico and Canada. A recent YouGov survey shows that British adults' willingness to donate to Refuge UK will change as a result of the upcoming World Cup games. The survey was carried out on behalf of Refuge UK. Overall, 16% of respondents said they would be more willing to donate to Refuge UK during the World Cup. This is 6% more than a comparable survey conducted last year. This tendency is particularly pronounced among the younger respondents. Among those aged 18 to 24, 32% said they would be more likely to donate, compared to 27% in the 25 to 34 age group. Another interesting point is that men's willingness to donate is more influenced by the upcoming World Cup games than women's. While 20% of men surveyed said they would be more likely to donate, the figure was only 13% of women. The 2026 World Cup games will be played in many different cities across the United States, Canada and Mexico. However, most of these cities are in the USA. This means that many fans from Great Britain who want to see the games live in the stadium have to travel to the USA. The survey also found that 15% of respondents plan to travel to the games during the World Cup. Of these, 41% said they would also like to support local charities during their trip. Here Refuge UK is perceived as a brand that fans in the stadium should support. The results of this survey are consistent with a general trend seen by Refuge UK in recent weeks. The charity announced that in recent weeks it has received increased requests from influencers willing to promote the organization during the World Cup. So the 2026 FIFA World Cup will not only be a sporting event, but also an event that will raise awareness of important social issues.

What happens next

With the 2026 World Cup taking place in the USA, Mexico and Canada, donations are expected to continue to increase, especially during the games. Organizations such as Refuge UK could benefit from this wave of support by launching targeted campaigns during the tournament. The challenge will be to convert fan interest into long-term support.

Frequently asked questions

What has changed in willingness to donate to Refuge UK?

British charity Refuge UK has seen an increase in donations, which may be influenced by the upcoming 2026 FIFA World Cup.

Who conducted the survey on willingness to donate?

The survey was conducted by YouGov on behalf of Refuge UK.

Why is there an increased willingness to donate during the 2026 World Cup?

The upcoming 2026 FIFA World Cup matches appear to be increasing awareness and willingness to donate to Refuge UK.

What demographic changes have been identified in willingness to donate?

The willingness to donate is particularly pronounced among younger respondents, with 32% of 18 to 24 year olds and 27% of 25 to 34 year olds said they were more likely to donate.

How do British fans plan to travel during the World Cup?

15% of respondents plan to travel to the games during the World Cup and 41% of them want to support local charities during their trip.

Related articles

Häufig gestellte Fragen

What has changed in willingness to donate to Refuge UK?
British charity Refuge UK has seen an increase in donations, which may be influenced by the upcoming 2026 FIFA World Cup.
Who conducted the donation survey?
The survey was conducted by YouGov on behalf of Refuge UK.
Why is there an increased willingness to donate during the 2026 World Cup?
The upcoming 2026 FIFA World Cup matches appear to be increasing awareness and willingness to donate to Refuge UK.
What demographic changes have been identified in willingness to donate?
The willingness to donate is particularly pronounced among younger respondents, with 32% of 18 to 24 year olds and 27% of 25 to 34 year olds saying they would be more likely to donate.
How do British fans plan to travel during the World Cup?
15% of respondents plan to travel to the games during the World Cup and 41% of them want to support local charities during their trip.
What happened in this story?
How British adults' willingness to donate summarizes the main development covered in this report.
Who confirmed this news?
See the source attribution in the article for where this report was first published or corroborated.