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Champions LeagueJuly 19, 2026

Union Brescia: auction process for historical club brands

Union Brescia is facing a crucial auction for the future use of the club's historic logo. Massimo Cellino announces legal action if the Union wins the logo.

Union Brescia: auction process for historical club brands

Union Brescia: auction process for historical club brands

Why this is important

The upcoming auction for the historic club logo is of great importance for Union Brescia, as winning the logo could enable a stronger connection to its own history and fan base. This symbol is not only an identifying mark, but also a central part of the Brescian football tradition, the recovery of which would strengthen the club's identity.

Background

Union Brescia, under the leadership of Giuseppe Pasini, is at a turning point as control of the historic logo is crucial to the future direction of the club. Massimo Cellino, the former president of FC Brescia, claims the rights to the logo and could significantly influence the Union's plans.

Key findings

  • Union Brescia: auction process for historical club brands.
  • The Union Brescia is facing a crucial auction for the future use of the historic club logo.
  • Union Brescia, lunedì l'asta per il marchio storico. Cellino annuncia battaglia.
Image The days until the decisive auction for the use of the Union Brescia's historic club logo are approaching. On Monday at 3 p.m. the auction for the exclusive license use of the "Brescia Calcio 1911" logo will take place in a notary's office in Desenzano del Garda. The license would last for three years with the possibility of annual renewal. The logo, registered in June 2005 and registered in 2008, also includes other symbols historically associated with the club. Tension is rising in the city as to whether the Union led by Giuseppe Pasini will succeed in reclaiming one of the most important hallmarks of Brescia's football tradition. The question of the logo is a crucial piece of the puzzle in Union Brescia's plan to strengthen ties to its own history and fan base. But on the other hand, Massimo Cellino seems unwilling to step down. The former president of FC Brescia, through his lawyers, has contested the procedure and would take legal action if the logo was assigned to Union Brescia or other parties. According to Cellino, such an assignment would represent a "serious violation of the rights of nature identity, sport and privativa" of FC Brescia. Cellino claims affiliation with the club number 7810 as well as the symbols historically associated with the club, such as the well-known white "V" or the references to 1911 and the club colors. "Only my Brescia can use that," said Cellino. He has instructed his lawyers to intervene in all relevant instances in order to "protect the exclusive recognition of the symbols and colors of the football jersey." The dispute over the logo fits into a particularly sensitive, club-internal context for the old FC Brescia. In recent weeks, the regional football association has reactivated the old club number 7810, which would allow the company led by Cellino to start from the amateur leagues. However There are still numerous legal and financial questions open. This weekend, Union Brescia will face a crucial test: on the one hand, they want to get back the city's historical symbols, but on the other hand, there is a complicated legal dispute that is likely to have a major impact on the club's identity in the coming years. The result of Monday's auction could only be the first step in an ongoing legal dispute.

What happens next

On Monday at 3 p.m. the auction will take place in Desenzano del Garda and the Union Brescia hopes to win the logo. At the same time, Massimo Cellino is expected to take legal action if the logo is assigned to the Union or other parties, which could lead to a possible legal dispute.

Frequently asked questions

When will the auction for the historic Union Brescia club logo take place?

The auction ends will take place on Monday at 3 p.m. in a notary's office in Desenzano del Garda.

How long is the license for the logo valid if purchased?

The license would have a term of three years with the possibility of an annual extension.

What is the Union Brescia's aim regarding the logo?

The Union Brescia wants to strengthen its ties to its own history and its fan base by reclaiming one of the most important symbols of Brescia's football tradition.

Are there any legal disputes regarding the logo?

Yes, Massimo Cellino has contested the procedure and plans to take legal action if the logo is assigned to Union Brescia or other parties.

What are the historical elements associated with the logo?

The logo contains symbols historically associated with the club, including the well-known white 'V' and references to the year 1911 as well as the club colors.

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Häufig gestellte Fragen

When will the auction for the historic Union Brescia club logo take place?
The auction will take place on Monday at 3 p.m. in a notary's office in Desenzano del Garda.
How long is the license for the logo valid if purchased?
The license would last for three years with the possibility of annual renewal.
What is Union Brescia's aim regarding the logo?
Union Brescia wants to strengthen its ties to its own history and fan base by reclaiming one of the most important hallmarks of Brescia's football tradition.
Are there any legal disputes regarding the logo?
Yes, Massimo Cellino has contested the procedure and plans to take legal action should the Union logo be assigned to Brescia or other parties.
What are the historical elements associated with the logo?
The logo includes symbols historically associated with the club, including the familiar white 'V' and references to 1911 as well as the club's colors.
What is the next fixture to watch?
Fans should follow the involved clubs' upcoming schedules as coaches react to this result in their preparation.
Union Brescia: auction process for historical | MannschaftGoal